Looking at the future with the Post-PC world, the smartphone is tipped to be the interface between the user and the built-environment. Google and Facebook's plans are to index and create algorithms to analyse your “Likes” these facts are already setting the wheels in motion for Facebook and Google to become vital parts of our lives, where we wonder how we survived without them.
Facebook will know that you like a certain TV programme at 8pm on a thursday and will have recorded for this for you. Meanwhilst Google will have indexed your shopping receipt and checked with your fridge (which will work more like a Vending machine with stock-control) and monitored your proximity to home with the use of your smartphone, to turn the oven on and start cooking dinner for you.
In fact both will achieve the same function by automatically learning more about you either by consentual "clicking Like" or passive analysis by indexing and identifying patterns from your internet/ search activity.
Social search is already taking hold whereby Google can match similar searches to your friends and suggest other searches. How it plans to monitise this i dont know yet, but i can see the social element whereby Google could connect you with a friend with a similar interest.
To me Facebook and Google already seem to be on diverging paths and will overlap, squabble, agree or whatever. However a more powerful partner maybe found in Apple who now know a lot of personal information about you because a lot of how you interact with the world is on an iPhone in the shape of Applications. Applying social sharing of these apps is far from advanced currently and only exists in terms of app sharers such as Appsfire. You can share your music choices through iTunes but no apps as yet, but Apple are working on this and are contunuing development and integration of Facebook Connect to leverage Facebook's social graphs.
The question is not why we will all be characters on futuristic Sci-Fi movies, but When?
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